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Trillion Dollar Coach
Bill Campbell's secrets to being a successful leader
Trillion Dollar Coach is a tribute to Bill Campbell, who passed away in 2016, and to his Silicon Valley coaching spanning more than fifteen years. The authors were lucky enough to experience the effects of his work firsthand, and they brought together in a book the key principles that guided him, interviewing over eighty managers who benefited from the wisdom and humanity of the Coach. A sort of strategic map to guide entrepreneurs and managers who want to grow professionally and humanely, and in turn be a stimulus and inspiration for others.
Read in 12 min. 
Listen in 16 min.
Many useful tips to:
- Find out the key principles that led many start-ups to become multi-billion dollar companies.
- Inspire future generations of entrepreneurs and managers.
- Understand how trust, affection and sense of belonging can lead to the success of a company.
Bill Campbell's journey: from football coach to coach of the great leaders of Silicon Valley
Bill Campbell started playing American football in high school, he stood out for his tenacity and intelligence, even if he didn’t have the typical physique of a football player: he was in fact short and skinny. He studied economics at Columbia University and became captain of the football team, and then in 1974 he accepted the role of coach. He didn't win much, according to Bill himself, also because of his sentimental nature: he felt too much empathy towards his boys, he was not ruthless enough with them.
At 39 he ended his sports career and officially entered the world of business, collaborating with Kraft and Kodak; in 1983 he accepted an offer to move to California to become Apple's vice president of sales and marketing. From 1987 to 2000 he was successively CEO of Claris, GO Corporation and Intuit.
In 2000, the third chapter of Bill Campbell's life opens: he’s a coach again, but not on the football field, this time in the corporate sphere. In 2001, he was asked to coach a new start-up named "Google"; for fifteen years Bill would mentor Eric Schmidt, Jonathan Rosenberg, Larry Page, and many other great leaders, contributing to the company's exponential growth. He would also work alongside Steve Jobs to save Apple from bankruptcy and turn it into a multibillion-dollar success.
His approach to coaching is unique: he does not only work with managers, but above all with groups. He considers each team as a single entity, capable of determining the success of any business activity.
The key ideas of "Trillion Dollar Coach"
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