Home Management and Leadership Turning the Flywheel

Learn the key ideas of the book by Jim Collins

Turning the Flywheel

The guide to becoming exceptional

In Turning the Flywheel the author delves into the concept of the flywheel, already presented in a chapter of his book Good to Great. For a business, a company or any type of organization to be successful, the flywheel strategy must be implemented. This is a set of actions that accelerate the organization's momentum towards success, just like a flywheel in mechanics. Using the  examples of  Amazon and Apple, the author explains how to create a successful flywheel effect.

Turning the Flywheel
Read in 8 min.
Listen in 11 min.

Many useful tips to:

  • Understand what the flywheel effect is.
  • Understand how the flywheel effect can be one of the mechanisms that underpins a company's success.
  • Learn how to create and operate the flywheel of a business.

The author of the book:

Jim Collins is an American author and teacher in the fields of sustainability and business growth. He began his career as a researcher and lecturer at Stanford University's Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995 he founded a management laboratory in Boulder, Colorado.

Collins is the author or coauthor of six books based on his research, including the classic "Built to last" which has been translated in 25 languages. His books have sold 2.5 million copies and have been translated into 32 languages.


The "flywheel" as the basis of the concept of success

This monograph is aimed at exploring the concept of the "flywheel" of a company and understanding how this can be one of the mechanisms underpinning the success of any business, which the author addresses in one of the chapters of the book Good to Great. Through his research on the reasons for a company's success, Collins has discovered that it is not a precise moment or action that defines it, but it is more an accumulation of small pushes in the right direction, which gain momentum towards a successful result; precisely like constantly pushing a flywheel, it will generate an impulse that will make it move faster and faster.


The key ideas of "Turning the Flywheel"

The "flywheel" as the basis of the concept of success
The four stages of a successful and lasting business
First stage: disciplined staff
Second stage: disciplined thinking
Third stage: disciplined actions
How to create the right flywheel for your organization
Fourth stage: innovating the flywheel
Flywheel innovation
Extend the flywheel
What is success and what is it determined by
Take-home message

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