Unleashing the Ideavirus

The concept of an idea being contagious like a virus makes sense but, at the same time, it’s counterintuitive. It makes sense because we have experienced it ourselves: just think, for example, of the chorus of a song that gets stuck in your head, but it goes against instinct because it does not follow the traditional world perception of marketing experts. Successful ideas are those that grow and spread thanks to the relationships between clients, and not between client and marketing expert. Interruption marketing is no longer profitable because it is useless to search for clients and send them unwanted advertising messages hoping to attract attention. Instead, it is necessary to prepare a network of clients, where the product, or even better, the idea is sold from one consumer to another. In spite of the fact that the power of word of mouth weakens and disappears over time, our era has endowed us with a wonderful means of propagation for the ideavirus, that is convenient and fast: the web.