Home Startups and Entrepreneurship When I Stop Talking You’ll Know I’m Dead
When I Stop Talking You’ll Know I’m Dead
The story of Jerry Weintraub and his rise to success
In his book, Jerry Weintraub shares the experiences that shaped his life. The combination of mentors, contacts, situations and simply lucky breaks guided him on his path to becoming one of the most successful artist managers and movie producers ever. This is a behind-the-scenes look at the life of a concert promoter who used his passion, creativity, innate charisma and a network of contacts he acquired over the years to follow the dream of the little boy from the Bronx, who skipped classes to go to Times Square and see the movie stars on the huge screens, dreaming of one day becoming part of this seductive world.
Read in 13 min. 
Listen in 16 min.
Many useful tips to:
- Learn the life lessons of a showbiz master.
- Learn Jerry Weintraub’s creative promotion strategy.
- Learn about some of the building blocks of success, such as knowledge, passion and innovation.
Jerry Weintraub’s life lessons from the Bronx
Jerry was born into a Jewish family in the Bronx, where he was also raised. His father was a sociable man, and he worked in the jewellery business, buying and selling gems. As the author recalls, his father would frequently travel the world, hunting for precious stones. After one of his trips he returned with the largest star sapphire in the world, which he got from a secondhand dealer.
He polished the sapphire, made a special case for it and called it “The Star of Ardaban”. When Jerry asked his father why he was making such a fuss over an old piece of junk, his father explained that it is not the gem that people are buying, but the story behind it, the romance. This was a crucial event in Jerry Weintraub’s life, as it shaped the basic strategy he was to follow in the years to come, the trick behind his success: packaging.
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