Words That Change Minds
Communicating using the language of influence
Everyone communicates through a series of filters that are shaped by their past and by their own personal identity. The Language and Behavior Profile (LAB Profile®) described in Words That Change Minds, is a powerful tool that enables us to understand, predict and influence other people, by decoding the language they use, so that we can communicate with them in a way that is persuasive and has maximum impact, without needing to resort to manipulation.
Many useful tips to:
- Learn the psychology behind the art of persuasion and master the language of influence to improve your communication skills.
- Understand what motivates people at an unconscious level, how they process information and how they make decisions.
- Use words suited to different types of people and be more persuasive with anyone, building more meaningful relationships.
- Unscramble communication problems and improve negotiation.
- Hire the right people for the right role in a company.
LAB Profile®: a tool that allows you to adapt your language to other people’s ways of thinking for high impact communication
Every human being communicates through a series of filters formed by their past, their identity, their perceptions and interpretations. Each of us has our own way of thinking, and processing data. We use these mind structures naturally, with both our spoken language and our body language, and people respond immediately when someone speaks to them in their own language. LAB Profile® - Language and Behaviour Profile, is a powerful tool that allows you to understand, predict and influence people’s behaviour, decoding the language that they use and adapting your own language accordingly. It was developed in the early eighties in the NLP environment, and is based on a series of models called Meta programs, and on specific questions, based on which, people’s unconscious patterns are revealed in the language that they use, regardless of what they actually say. These questions can be used in casual conversations or inserted into formal surveys. There are two types of Meta Programs: Motivational Models or Traits, meaning the structures that indicate what a person needs to become motivated in a certain context, and Working Traits or Operational Traits, which describe a person’s internal mental processing, their stress response, and the type of environment that makes them more productive. There is a specific influencing language which corresponds to each of these patterns, which allows you to adapt your own language to the other person’s pattern, to allow for maximum impact when communicating. Behavioural predictions are only valid when they are made in the same context in which the subject was profiled.
The key ideas of "Words That Change Minds"
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