Ideas come from creativity, and the ability to solve problems and find innovative solutions
Ideas are the basis of everything that a person achieves in their life: the process of idea generation can actually be organised and structured to render it increasingly efficient.
Years of experience have helped Sanders discover that the best minds in the business share some common traits (which can also be said of other sectors): creativity, problem solving, ideation, and innovation. These skills can be trained through a series of steps that begin with identifying problems, needs and desires, and asking questions. Then, there is a phase in which you need to uncover whatever stigma you need to overcome in order to proceed further, and begin solving the problems. It is essential to check that an idea is feasible, before then sharing it with other people to get their feedback, as well as to find people with whom to develop your project, with a view to completing the last step: transforming the idea into a reality.
By working on these six steps, you can improve to the point of producing a hundred new ideas every week, which correspond to at least fourteen a day: a number that seems high, but which, in reality, is not difficult to achieve after learning the necessary steps, proceeding in an organised way, and building up your own routine.
The key ideas of "Your Next Big Idea"
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