Create something new, don't copy
Human progress is marked by moments when something new arrives, which is capable of revolutionising our lives. These are the changes that can take us from zero to one, that are able to add something that did not previously exist, and which can then build and shape our future.
Such a change usually occurs as a result of an intuitive notion about human nature, when an individual or a company is able to call a commonly acknowledged truth into question, creating a product or a solution which can meet the needs of the community.
This is vertical progress, and it is difficult to predict, since it involves the creation of something that never existed. It is what we commonly call technological progress, and it is based on innovation and creation.
When, instead of creating original solutions, we copy and modify, perhaps even improving what others have already done, it is called horizontal progress. We are not starting from scratch, but from one. The most we can do is go from one to n.
If innovation is synonymous with technological progress, then horizontal progress, which builds on existing solutions, is synonymous with globalization. It leads to a greater offer, to a greater number of companies competing for the same slice of the market.
The key ideas of "Zero to One"
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