Zig Ziglar's Secrets of Closing The Sale
Zig Ziglar invites us into his universe of negotiation, with interesting, meaningful anecdotes, to show us that the sales process is based on two main important qualities: honesty and doing the right thing. To these qualities we need to add the ability to forge relationships, to feel empathy for our clients, and to be enthusiastic about what we sell. The secrets of a salesperson can be summed up in this sentence: great sales come from great people. If we are genuinely interested in helping others solve their problems, our success will come naturally.